For instance, if you search for something in the news – such as Boris Johnson – Google will show you a carousel of the latest news stories before its search results. The experience isn’t exactly the same as Google search, but the results are. Its search results also let you click to open an anonymous view of them – which it claims works like a VPN. (It does show ads from Google’s search results). The company also says it blocks price trackers and prevents advertisers from showing you ads based on your online history. Startpage, which was founded in the Netherlands in 2006, says that it doesn’t store people’s personal data or search history, and your IP address is removed by its servers. It adds that Google “never sees you and does not know who made the request”. “Startpage submits your query to Google anonymously, then returns Google results to you privately,” the company says on its website. The company serves up Google’s search results without you being tracked. Want Google’s search results but without Google? Startpage may be the answer. This is different from the ads shown on Google’s search results, which are targeted, combining your search history and other information Google has about you to show what it hopes are more relevant ads. Unlike Google, these ads are broad and based on a specific term – if you search for new cars, you may see adverts for a Toyota. Like Google, the company makes money through advertising displayed around the results of your searches.
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